Earlier this week, the Sports Business Journal reported that the Big 12's television deal with Fox would go from $19.5 million annually to somewhere between $60-70 million annually.
Now, sources indicated to the publication
that the deal could be worth $90 million annually, a 13-year deal worth $1.1 billion total. A reporter from Bloomberg television tweeted the same thing on Wednesday afternoon
, citing a person familiar with the negotiations.
That's a 350 percent raise in television revenue, and that growth looks even better when you consider that