Earlier this week, the Sports Business Journal reported that the Big 12's television deal with Fox would go from $19.5 million annually to somewhere between $60-70 million annually.
Now, sources indicated to the publication that the deal could be worth $90 million annually, a 13-year deal worth $1.1 billion total. A reporter from Bloomberg television tweeted the same thing on Wednesday afternoon, citing a person familiar with the negotiations.
That's a 350 percent raise in television revenue, and that growth looks even better when you consider that the money would be divisible between 10 schools, rather than 12 after the exits of Nebraska and Colorado.
We'll see once the negotiations finish and the deal is officially signed, but Fox is
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