Oklahoma should start its own TV network, the Heartland Network, to neutralize any advantage Texas gains from the Longhorn Network.
The Big 12 conference is close to implosion since Texas revealed the details of the Longhorn Network. The other schools are justifiably concerned about the increased power Texas will have over the conference.
Oklahoma has the most to lose because they are the only school in the Big 12 that can successfully compete with Texas for recruits on a regular basis. The biggest issue is the recruiting advantage Texas will get when ESPN pushes the NCAA to allow showing high school games.
Oklahoma should fight Texas directly by launching its own TV network, the Heartland Network.