Pac-12 hires CEO for new networks
Source: Pac-12 Football Blog - Aug 22, 2011 at 11:40 AM
Longtime sports media executive Gary Stevens has been hired as the head of the new Pac-12 Enterprises company.
According to the press release on Stevens' hire, that means he will be in charge of "the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management (including the new Pac-12 Football Championship Game and Pac-12 Basketball Tournaments] for the Conference. He will also be responsible for creating a new integrated sales team across all of the new Conference owned media and event platforms, and for creating and executing a strategy to extend Pac-12 programming to international audiences, especially in the Pacific Rim."
So here's a guess
According to the press release on Stevens' hire, that means he will be in charge of "the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management (including the new Pac-12 Football Championship Game and Pac-12 Basketball Tournaments] for the Conference. He will also be responsible for creating a new integrated sales team across all of the new Conference owned media and event platforms, and for creating and executing a strategy to extend Pac-12 programming to international audiences, especially in the Pacific Rim."
So here's a guess
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