There are two ways to be good. Be good. Or schedule yourself to good. Sometimes there's a little of both.
Lots of teams in certain conferences not called the Pac-12 play no good teams outside their conference and guarantee themselves four nonconference wins, which falsely bolsters the image of said conference and then has everyone shaking their heads at how deep said conference is -- nine bowl teams!
Not naming any culprits -- we just wouldn't do that
because that would be mean
-- but we all know the drill.